Event Information
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Sat07Oct2017Thu12Oct2017
Fashion Week LA
Fashion Week Los Angeles is a Closed to the Public Industry Event
Fashion Week Los Angeles (FWLA) is returning fashion week to its industry roots. Unlike the other fashion productions in the city of angels, FWLA is closed to the public.
This decision to keep the production closed preceded New York Fashion Week falling from the number one highest grossing fashion week globally.
It is speculated that NYFW’s fall was the result of opening up the event to the public. This led to logistical issues that influenced press and buyers to stop attending shows. This eventually led designers, the lifeblood of the productions, to bow out and spend their money elsewhere–sponsors soon followed suit.
In contrast to other Los Angeles fashion week productions, FWLA does not serve as an event space where designers control everything therein. On the contrary, it serves as an opportunity to be coopted into a brand that is very much its own.
“FWLA controls the entire process of designers’ runway presentations. This includes hair, makeup, model selection, and invitees—no plus-ones at this show,” states Executive Producer of FWLA, Gio Ferrigno
The format and high degree of production control is what differentiates FWLA from other fashion production firms.
“Fashion Week production companies have greatly sacrificed their control over their presentations to the detriment of brands,” states Ferrigno. “By controlling the presentations from concept to fruition FWLA can predict and fix or remove negative influences.”
“Fashion Weeks have become spectacle [s]. Long-term benefits have been switched out to meet short-term goals, and production companies are more focused on their own profits than bringing value to designers,” states Ferrigno. “We don’t follow that model.”
If you are in the industry: Check out http://fwla.com #FWLA for a list of the designers that will be presenting